[INDIA REAL ESTATE NEWS] Good morning, everyone.
I’m Shashi kant shukla staff of Kamagroup Pvt. Ltd. Here I have important INDIA REAL ESTATE news to share with you which is as mentioned under.
Over the years, while observing the saving and spending choices of people, I’ve come to believe that perhaps most major decisions are driven
by the saver’s psychology rather than financial factors. The biggest of these is almost always the house that a family buys.
Human beings are territorial animals and space we occupy seems to play a big role in our view of who we are. This is as true for a jhuggi dweller as it is
for business families who have built some of the most ostentatiously expensive residences in the country.
Real estate developers do their best to exploit this aspect of human psychology. A few days back, I came across a twitter thread someone had started by pointing
out that a leading Mumbai developer used to examine the financial position of buyers before allowing them to buy apartments in their ‘by invitation only’
complex in Lower Parel. Now, just a few years later, the complex is still empty, the asking price has dropped to half or less, and the ‘by invitation’ sounds
like a joke. Yet, there was a time when people used to fall for this.
Developers used to advertise that their projects were ‘by invitation only’ and no one would laugh at them like they laugh now. Why did this happen? Clearly,
developers were clever enough to exploit the aspirational longing for a grand house that people have.
There is nothing particularly unique about this kind of selling. Everyone who has something to sell does it, from clothes to smartphones to cars
Read more at : https://economictimes.indiatimes.com/wealth/real-estate/times-may-have-changed-but-the-3-basic-rules-remain-the-same-if-you-are-buying-a-house/articleshow/71863155.cms
Have a nice day.